From skin and stress-related disorders to allergies, Freehug provides care for immune-related conditions.
Atopic Dermatitis
Atopic Dermatitis
Why focus on “skin heat” in atopic dermatitis?
The body produces heat and regulates its temperature by releasing heat through sweat, breathing and urine. When metabolism produces more heat than the body can handle, however, complex problems such as dry skin, digestive issues and impaired temperature regulation may occur.
💡 “Excess heat” may contribute to atopic dermatitis.
Heat is produced in every metabolic process
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Heat is released through sweat, breathing and urine
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⚠️ Excess heat → reduced thermoregulatory and immune function, dry skin, and itching
Self-Check for Problems with Temperature Regulation
- Sensitive to changes in outdoor temperature and easily affected by heat or cold
- Symptoms worsen during seasonal changes
- Heat tends to rise to the face
- Often feel that the body is hot
- Prefer cold foods and drinks
- Hands and feet are cold
- Chronic fatigue remains even after adequate rest
If even one of these applies to you,
you may need atopic-dermatitis care that helps restore temperature regulation.
Immunity is the key
Heat produced beyond the body's capacity indicates an imbalance. When that balance is disrupted, immunity becomes unstable, creating conditions in which atopic dermatitis, an immune disorder, may develop.
Factors that generate excess heat in the digestive system: High-fat and high-protein foods, stress
🎯 Improving gut function may help support immune health.
Freehug Treatment Options
Personalized Herbal DecoctionPrescribed according to the patient's condition and symptoms to calm heat and improve temperature regulation
Distilled Herbal MedicineDecocted for 4½ hours and extracted for 8 hours to support upper-body circulation
Fermented Herbal MedicineFor weak digestion; probiotics and fructooligosaccharides are added to support intestinal immunity
Acupuncture & Distilled PharmacopunctureSupports whole-body circulation and relieves skin inflammation
Topical Herbal TreatmentSterile herbal ointment helps relieve symptoms quickly; a home-care ointment is provided
Cheongsuyeon Mist & Light TherapyInflammation-calming mist, skin regeneration and soothing care
Facial Flushing
Facial Flushing
💊 Freehug Approaches Facial Flushing from a Different Perspective
KRW 270,000 per month
※ Based on 90 packets of pills or 30 packets of decoction. National Health Insurance-covered services are charged separately, and fees may vary by condition.
What type of facial flushing do I have?
Facial flushing has several patterns. Rather than appearing as only one type, it commonly combines patterns, such as heat-related and emotional flushing.
Heat-related FlushingAssociated with excess heat. The face may remain red for most or all of the day, with a sensation of heat rising to the upper body and face.
Emotional FlushingWorsens with anxiety and emotional tension. Psychological triggers cause marked changes and may reduce confidence in social situations.
Menopausal FlushingFacial flushing may occur during perimenopause or around menopause. It can also affect women in their twenties when hormonal imbalance is present and may accompany irregular menstruation or uterine and ovarian conditions.
Menopausal Heat SymptomsCombined heat-related symptoms such as dry or flaky skin, burning heat, dry eyes and mouth, palpitations and cold sweats
Why Choose Freehug for Facial Flushing?
① Relieve symptoms by addressing excessive internal heat
② Treat underlying factors and prevent recurrence by stabilizing autonomic, hormonal and immune function
③ Treatment effects documented in published papers
Published two three-case reports: psychogenic facial flushing treated with Gagam-Hwanggeum-tang pills, and menopausal facial flushing treated with modified Hwangryeonhaedok-tang
Treatment Goals
Correct body-heat imbalance · Restore autonomic function · Stabilize hormones · Prevent recurrence · Treat accompanying symptoms
Freehug Treatment Options
Skin-Immune Herbal Pills/DecoctionHelps reduce facial heat and support autonomic and hormonal balance; oral treatment can be incorporated into daily life
Personalized Herbal PrescriptionUses safe, verified ingredients. Purchasing across all clinics helps provide treatment at a reasonable cost.
Urticaria (Hives)
Urticaria (Hives)
Check the Main Symptoms
- Raised wheals like mosquito bites appear across the skin
- Wheals are accompanied by severe itching
- Scratching makes the skin swell and symptoms worsen
- Symptoms can occur at any time but are more pronounced at night
- Areas exposed to pressure and friction, such as the beltline and buttocks, itch more
※ These are symptoms commonly reported by urticaria patients visiting Freehug Clinic.
The key to recurring hives — lymphatic function and gut immunity
Reduced lymphatic and intestinal function can disrupt the processing of bodily waste, described here as toxins, and trigger abnormal immune reactions. Inflammation caused by continuous toxin exposure may appear as hives.
💡 Treating hives requires recovery of lymphatic function and toxin elimination.
Fatty foods / excessive alcohol / fatigue and stress
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Inflammatory substances enter the liver and small intestine → increased toxin burden
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Reduced lymphatic function for waste processing and fluid purification
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⚠️ Hives develop or worsen
Hives are not “just an allergy”
When wheals, redness and itching persist for more than six weeks, the condition is diagnosed as chronic urticaria and requires attention to underlying factors. Hives can be a sign of changes within the body, so care should also focus on reducing potential triggers.
🎯 At Freehug, we address the underlying bodily imbalances associated with hives.
Three-stage Treatment Goals
Stage 1 — Improve SymptomsReduce affected areas and itching, lengthen symptom-free intervals and reduce antihistamine use / Care: personalized herbs, acupuncture and topical Korean medicine
Stage 2 — Improve ImmunityMinimal antihistamine use, reduced reactions to specific foods, and feeling lighter and less fatigued / Care: personalized herbal medicine, acupuncture, and gut-immune support
Stage 3 — Prevent RecurrencePrevent recurrence, reduce antihistamine dependence, improve digestion and food tolerance / Care: one-to-one lifestyle-medicine coaching
Freehug Treatment Options
Personalized Herbal DecoctionPersonalized to the patient's condition and symptoms; supports skin recovery and helps address factors associated with hives
Distilled Herbal MedicineDecocted for 4½ hours and extracted for 8 hours to support intestinal circulation
Fermented Herbal MedicineFor weak digestion; probiotics and fructooligosaccharides support intestinal immunity
Acupuncture & Distilled PharmacopunctureSupports whole-body circulation and relieves skin inflammation
Topical Herbal TreatmentSterile herbal ointment helps relieve symptoms quickly; a home-care ointment is provided
Cheongsuyeon Mist & Light TherapyInflammation-calming mist, skin regeneration and soothing care
Seborrheic Dermatitis
Seborrheic Dermatitis
💊 Freehug Approaches Seborrheic Dermatitis from a Different Perspective
KRW 270,000 per month
※ Based on 90 packets of pills or 30 packets of decoction. National Health Insurance-covered services are charged separately, and fees may vary by condition.
Why Choose Freehug for Seborrheic Dermatitis?
① Care that helps calm heat
Do persistent redness and burning heat make you feel self-conscious? Calming the heat sensation is the first step toward relieving seborrheic-dermatitis symptoms.
② Care that identifies inflammatory triggers
Have symptoms returned after using ointments or undergoing procedures? If improvement is only temporary, it may be necessary to look beyond the skin for contributing factors. Freehug begins by identifying those factors.
③ Care that helps normalize immunity
Does seborrheic dermatitis worsen with stress or fatigue? Stress can slow internal circulation and increase sebum production. Normalizing sebum secretion is essential in treatment.
Treatment Goals
Calm skin heat · Normalize sebum · Treat inflammation · Relieve itching · Prevent recurrence
Freehug Treatment Options
Oral treatment addresses skin symptoms and internal factors at the same time.
Skin-Immune Herbal Pills/DecoctionHelps improve heat and inflammation, reduce skin toxins, normalize sebum and stabilize skin immunity
Circulation TherapyOptional for patients seeking additional support for circulation; separate charges apply
Rosacea
Rosacea
💊 Freehug Approaches Rosacea from a Different Perspective
KRW 270,000 per month
※ Based on 90 packets of pills or 30 packets of decoction. National Health Insurance-covered services are charged separately, and fees may vary by condition.
Check the Main Symptoms
- Persistent redness and heat appear in the center of the face
- The skin stings or feels as if it is burning
- Acne-like inflammation or pustules develop
- When the nose is affected, it may appear persistently red, sometimes described as a “strawberry nose”
- Swelling may enlarge the nose
- Enlarged pores can make the skin surface look uneven like orange peel
Rosacea is not simply “facial flushing”
Unlike ordinary flushing, rosacea causes persistent redness on prominent areas such as the nose and is accompanied by inflammation, making it a chronic inflammatory skin condition.
Facial Flushing TreatmentGoal: calm heat
Rosacea TreatmentCalm heat + calm inflammation — both are necessary
🎯 Identifying the factors that contribute to rosacea helps guide treatment.
How It Develops
Spicy foods / alcohol / stress
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Excess heat → impaired facial blood-vessel function and reduced heat regulation
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⚠️ Rosacea develops or worsens
Why Choose Freehug for Rosacea?
① Care that helps calm heat — Facial heat is related to body-heat imbalance; calming excess heat comes first
② Care that helps calm inflammation — Unlike flushing, rosacea includes inflammation; calming both heat and inflammation is key
③ Cause-focused care through immune stabilization — Autonomic, hormonal, and immune imbalances may contribute; addressing these factors may help prevent recurrence
Treatment Goals
Correct body-heat imbalance · Treat rosacea inflammation · Restore autonomic function · Stabilize hormones · Prevent recurrence
Freehug Treatment Options
Oral herbal treatment is designed to support both overall health and the skin.
Skin-Immune Herbal Pills/DecoctionHelps relieve facial heat and inflammation and restore autonomic and hormonal stability
Psoriasis
Psoriasis
Check the Main Symptoms
- Plaques are covered with scales, with redness beneath them
- Although often described as non-itchy, psoriasis frequently causes itching
- Skin is sensitive to injury, and scratching can spread or worsen symptoms
- Symptoms are stress-sensitive and may worsen under excessive stress
- Fingernails or toenails may become pitted, thickened or separated
- Lesions may sometimes develop on the oral mucosa
Source: Atopic Care Revolution, p. 76
The key to recurring psoriasis symptoms — fat metabolism
Abnormal fat metabolism can affect subcutaneous fat and trigger inflammatory reactions. This resulting skin inflammation is psoriasis.
Treating psoriasis requires normalization of fat metabolism.
Excess stress → “heart heat” state → abnormal fat metabolism
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Reduced bile secretion and impaired intestinal function
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Poorly digested and absorbed fats contribute to the toxin burden
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⚠️ Psoriasis develops or worsens
Psoriasis is not only a “skin disease”
Psoriasis is a warning signal expressed through the skin and may accompany inflammatory conditions such as diabetes, arthritis and cardiovascular disease.
🎯 At Freehug, we address the underlying bodily imbalances associated with psoriasis.
Psoriasis Treatment Approach
Reduce toxins related to fat metabolismDoes the plan reduce toxins associated with fat metabolism?
Improve Intestinal FunctionDoes it improve intestinal function?
Improve Blood Flow and CirculationDoes it improve blood flow and circulation?
Freehug Treatment Options
Personalized Herbal DecoctionPersonalized to the patient's condition and symptoms; supports skin recovery and helps address factors associated with psoriasis
Distilled Herbal MedicineDecocted for 4½ hours and extracted for 8 hours to support intestinal circulation
Fermented Herbal MedicineFor weak digestion; probiotics and fructooligosaccharides support intestinal immunity
Acupuncture & Distilled PharmacopunctureSupports whole-body circulation and relieves skin inflammation
Topical Herbal Care & CheongsuyeonRapid symptom relief, inflammation-calming mist and home care
Light Therapy & Indigo OilSkin regeneration, soothing care and anti-inflammatory antioxidant oil
J.K., United States 
T.S., Japan 
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